Fireside, a leading CRM platform for government officials, embarked on a rebranding journey to carve out its unique identity in the market and embrace a more contemporary image. We realized the importance of differentiation, steering away from the previous campfire/outdoors aesthetic rooted in historical references to President Roosevelt's radio chats. Through competitor analysis, we identified the "Pioneers" direction, embracing vibrant colors like deep ultramarine and red-leaning magenta to signify a bold shift. This rebrand, featuring futuristic visuals and an innovative ambigram, aimed to position Fireside as a frontrunner in the tech industry. Subsequently, the company joined forces with FiscalNote, a significant player in global policy and market intelligence, marking a new chapter in its evolution.
2018 | Adfero