For quite some time, the physician Medicare payment system has stirred debate, and the American Medical Association (AMA) has persistently pushed for enhancements. Building upon past campaigns aimed at reversing and canceling Medicare cuts, the FixMedicareNow initiative surfaced to tackle wider systemic challenges. Collaborating closely for AMA brand alignment, I curated visual approaches, and in alignment with the AMA's choice, we maintained some previous campaign elements while adopting a more resolute tone. Our ongoing initiative includes a website featuring an interactive timeline, a compelling explainer video, immersive booth experiences, and an extensive advertising campaign spanning across DC's Ronald Reagan Airport, television channels, and local newspapers.
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