The Jacii D. Brown Foundation was established in memory of a vibrant child who succumbed to Acute Lymphoblastic Leukemia at just 5 years old. To create a meaningful logo and brand identity, I delved into understanding Jacii's essence and explored existing cancer foundations' branding for inspiration. The chosen direction, "Work Hard, Play Hard," incorporated a mix of fonts and brightened colors representing Jacii's diagnoses. Design elements mirrored mutated cancer cells, using irregular circles and halftone patterns in visuals, resulting in a professional yet lively brand showcased in stationery. Empowered by these assets, the foundation expanded its branded events and audience activations, driven by a personal mission to support and raise awareness for childhood leukemias.
2019  |  Freelance
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